You loved the taste of taffy growing up. The taste of taffy as it would hit your mouth has pure delight. It's still the same delight when you eat Now and Later. The sweet tasting taffy candy is still a hit with kids of all ages. The chewy fruity goodness that you grew up with is still found today. You can enjoy the great taste of Now and Later whenever and wherever desire. Now & Later was originally introduced by The Phoenix Candy Company in 1962 to much fanfare. The Phoenix Candy Company had been in operation since 1919 and had found success with their salt water taffy products. The introduction of Now and Later opened a new door for the company that brought about increased success. The near instant hit of it sent the company to the big leagues.
Now and Later was originally sold in a bar shape and was given its name because it was a special kind of taffy where some of the candy could be eaten now and some of it could be eaten later. This type of product was particularly popular. It originally had just 3 flavors, but today there are 15 different flavors for your candy eating enjoyment.
Posts
